Art Point
Under Art Point's blacklight everything glows: the fluorescent paint, the graffitied walls, the 84K followers. The only thing that didn't glow was the ticketing — a generic tour widget. Now all 5 locations sell under their own brand, up 42%.
概览
行业
Unique Experiences
地点
Palermo, Dot, Canning & Berazategui (Buenos Aires) + Córdoba
规模
5 locations • hourly sessions, 2 pm to 10 pm • "no painting skills needed"
合作始于
2026
挑战
Art Point turned a simple idea into an 84K-follower phenomenon: you walk in, they hand you fluorescent paint, the lights go off and you create your own artwork under blacklight — no skills needed, with music and friends. The formula grew to five locations (Palermo, Dot, Canning, Berazategui and Córdoba) with sessions every hour, every day. But growth had an invisible bottleneck: bookings lived on TuriTop, a generic tours-and-activities widget. It could register a time slot, and nothing else: someone else's brand at the moment of payment, five locations with no connection between them, zero remarketing on an audience that mostly comes once and never hears from the brand again, and the eternal questions — "will I get paint on me?", "can kids come?" — answered by hand, location by location. The experience was unforgettable; the ticketing, forgettable.
解决方案
At artpoint.com.ar the five locations live in one place with the brand on every pixel: their own domain, logo, tickets and mailing, each location with its hourly schedule and per-seat capacity control. AI marketing turned one-time visitors into a community: whoever painted at Dot hears about their location's new theme, birthday people get their promo — painting is the birthday plan par excellence —, and carts abandoned mid-booking come back on their own. One AI agent answers 96% of enquiries for all five locations in a single place — "do I need to know how to paint?" (no), "will I get paint on me?" (yes, fluorescent) — at any hour, regardless of which branch is busiest. Since then, sales have grown 42%: the ticketing finally glows like everything else.
成果
+42%
Sales growth since running on Fanz
96%
Of support enquiries automated
5
Locations selling through one owned box office
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